Understanding Kingston’s Travel Patterns
The 2024 Kingston Moves Household Travel Survey is a significant data collection effort aimed at understanding the daily travel choices of Kingston residents. This survey, conducted by Malatest on behalf of the City of Kingston, is crucial in shaping the future of transportation for the City. The previous Kingston Moves Household Travel Survey was conducted in 2019. The 2024 survey will provide an essential update to transportation planners on how residents’ travel choices have changed and help forecast future travel demand.
Survey Questions and Outreach
The 2024 Kingston Moves Household Travel Survey will collect revealed preference travel data, which means we will gather information about the trips residents made on the previous weekday. We do this by surveying a random sample of households in the City of Kingston. Invitations will be mailed to randomly selected households from September to November 2024. Additionally, Queens University, St. Lawrence College and Royal Military College will be randomly selected to participate in the survey since the student population makes up a significant proportion of the City’s residents.
The data we collect includes household and demographic information, trip details such as trip start times, trip modes, purposes, and any transit routes used during the trips. Our goal is to create a detailed picture of the travel choices made by the residents of Kingston. By participating, you not only contribute to the future of transportation in Kingston but also stand a chance to win exciting prizes. For more information, please visit www.kingstonmoves.ca.
Malatest’s Role in the Project
Malatest has extensive experience conducting travel surveys. We implement an online survey option utilizing our Triptelligence™ survey platform. This allows participants the flexibility to complete the survey online or by phone, making it more accessible to a broader audience. Our methodology includes sampling from the universe of the City’s households for which a listed telephone number exists, as well as those households that do not have landlines.
In efforts to oversample certain sub-groups, our methodology also includes a random sample of post-secondary students living in residence and off-campus. By oversampling this vital population sub-group, it allows us to gather data from a greater number of individuals to ensure that results adequately represent the travel patterns of student populations in Kingston which may otherwise be too underrepresented to report on.
Empowering Decision-Makers
The data collected through the Kingston Moves Household Travel Survey plays a crucial role in helping the City make informed transportation planning and investment decisions for the City’s residents. Whether you walk, cycle, roll, or travel by transit or motor vehicle, we want to hear from you! The City has issued a press release about the survey to help inform residents of the importance of participating. Check out this YouTube video to hear about Kingston Moves from the City’s mayor.
Photo Credit: City of Kingston
