Qualitative Data Collection



Heather Woods-Fry

Dr. Heather Woods-Fry is a social science researcher with over ten years of experience working on a variety of projects in transportation, health, and injury prevention. Outcomes from these projects have helped inform evidence-based recommendations for policy and practice at the provincial and municipal level. As Senior Research Director of the Toronto office, Heather is responsible for managing and coordinating quantitative and qualitative research projects, liaising with clients, and facilitating business development activities.

Heather received her Ph.D. in cognitive psychology from the University of Ottawa, with bilingual certification. She joined the Malatest team in 2021.